highclicks
Go to appGet started

Web Chat (AI Assistant)

Web Chat brings the assistant straight into the app, no Claude account needed, no setup required. You can find it at Chat.

What the chat can do

  • Understand performance: "How are my campaigns doing this week?" The assistant reads real data from your connected ad accounts.
  • Get recommendations: Optimization suggestions (e.g. reallocate budget, pause weak ads) with reasoning.
  • Manage: Change status, adjust budgets, refine targeting, on your instruction, with confirmation of the exact values.
  • Suggest ads: The assistant can prepare new video ads for an existing ad set as a proposal in chat. Creation only happens when you click "Create ads"; clicking "Discard" does nothing.
  • Let autopilot optimize daily: Set a goal per campaign in chat (e.g. "max. 0.30 € CPC") and the autopilot checks daily, placing suggestions in the inbox for you to review and act on in chat.
  • Per campaign or account-wide: A session can be tied to one campaign or cover your entire account.

What it does not do

The assistant never creates ads on its own and never goes live autonomously. Every ad proposal waits for your click on the confirm button, only then is it created and your ad quota charged. New campaign launches Claude Connector remains reserved for the Claude Connector or the dashboard.

Secure by default. The assistant works exclusively with your real account data through the same verified tools as the Claude Connector. It does not invent numbers, write actions only happen on your explicit instruction, and ads are created only through your confirmation click (the stored proposal is executed exactly as saved).

Quotas

Web Chat is included in the Chat variants of each plan, each with its own monthly token quota:

  • Plus+Chat (19.99 €/month): 1M tokens per month, everything else from Plus.
  • Pro+Chat (39.99 €/month): 2.5M tokens per month, everything else from Pro.
  • Max+Chat (89.99 €/month): 5M tokens per month, everything else from Max.
  • Free & Connector plans (Plus/Pro/Max without Chat): no web chat; switching to the corresponding Chat variant unlocks it.

Tokens measure the amount of text processed per chat turn. Your usage and remaining quota are always visible at the top of the Chat page. When the quota runs out, only chat pauses; campaigns, the Connector, and reports keep running normally. More on plans at Plans & Billing.

← Performance reportsTool reference →