Set up conversion tracking
An overview of how you match purchases from your Shopify store to your Meta and TikTok ads.
Conversion tracking runs through the native Meta or TikTok channel in your Shopify store, not through a pasted pixel snippet. You install the official app from the Shopify App Store and connect your ad account via login, Shopify handles the rest: pixel and server-side events.
Most important step: Under Data sharing, choose the Maximum level. Only Maximum activates the server-side Conversions or Events API; without it many purchases are lost to browser restrictions.
2026: Shopify auto-pauses quiet pixels. Keep your pixel active after setup with occasional activity, for example a test order, and check from time to time that it is still receiving events.
Pixel firing is not the same as revenue in your report
Your pixel receiving events only shows the connection works. Revenue appears in your Highclicks report only once one of your ads has actually driven a purchase; until then the revenue column stays empty, and that is normal, not a bug.
Official guides
Prefer to be guided? Ask the assistant in chat, it will walk you through it step by step.