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Plans & Billing

Highclicks Ads is billed by usage, per ad created per month.

What counts?

Your quota is measured in ads created per month. It is consumed only when you create an ad (e.g. launch a campaign or boost a Reel), billed per ad created. A campaign with three videos counts as three ads. Reading (viewing campaigns, checking performance) and Managing (budgets, audiences, pausing) are always free even at 0 remaining ads. Reports are also free.

Plans compared

Every paid plan comes in two variants: as a Connector (you control your ads through your own Claude) or with in-app chat (AI assistant built into the app, with a monthly token quota). Features, ad quota, and ad accounts are identical per plan tier; chat is the only addition.

  • Free: 0 € · 5 ads/month · 1 ad account per platform · no in-app chat.
  • Plus: 9.99 € · 50 ads/month · 1 ad account per platform · with in-app chat as Plus+Chat 19.99 € (1M tokens/month).
  • Pro: 19.99 € · 150 ads/month · 2 ad accounts per platform · incl. optimization · with in-app chat as Pro+Chat 39.99 € (2.5M tokens/month).
  • Max: 49.99 € · 500 ads/month · 5 ad accounts per platform · incl. optimization and competitive analysis · with in-app chat as Max+Chat 89.99 € (5M tokens/month).

Web chat quota

Web Chat Web Chat (the AI assistant built into the app) is measured in tokens and is included in the Chat variants: Plus+Chat 1M, Pro+Chat 2.5M, Max+Chat 5M tokens per month. Connector plans and Free have no chat quota. When the quota runs out, everything else (Claude Connector, dashboard, reports) remains fully available.

All plans are available monthly or annually. The quota resets with each billing period; asking "How many ads can I still create this month?" shows the current count and period end date at any time.

Ad budget vs. plan fee. The money you actually spend on ads is billed by the platform (Meta/TikTok/Google) directly through your ad account there. The plan fee covers only the software, Highclicks Ads never touches your ad budget.

What happens at 0 remaining ads?

  • Existing campaigns keep running normally , we do not pause anything.
  • Viewing, changing budgets, pausing/activating, targeting, reports: all still available.
  • Only creating new ads is paused until the next billing period or after an upgrade.

Upgrading & managing

Upgrade directly in chat ("Give me the upgrade link for Pro") or in the app under Settings. Billing runs through Stripe; in the customer portal ("Open my billing portal") you manage your payment method, invoices, and cancellation. When you cancel, you keep the plan until the end of the paid period.

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